Why Your Practice Needs a Social Media Video Series

It’s Cheri, your favorite social media strategist, and coach.

Today were are going to talk about one of my favorite forms of marketing!


Specifically why your practice should host a video series on social media!


In today’s digital age, social media platforms have become a powerful tool for practices to connect with their patients, and your practice is no exception.

So, what exactly is a video series? A social media video series is a collection of videos that are created and shared on various social media platforms, such as YouTube, Facebook, Instagram, and even Tiktok. The main goal of a video series is to educate and engage your existing patients while also attracting new ones to your practice.

Each video in a series revolves around a particular theme or topic and is outlined to provide valuable information to your viewers. It’s important to make sure each video has a clear and strong call to action, whether it’s booking an appointment, visiting your website, commenting below, sending a direct message, or giving your practice a call.

Creating a video series for your practice on social media can bring tons of benefits for both your new and existing patients. Firstly, it can increase retention by keeping your patients engaged and informed about your services, staff, and practice as a whole.

Through video, you can showcase the unique features of your practice, highlight your team’s personality and expertise, and provide informative content that can help patients make more informed decisions.

Video content on social media also has the potential to reach a wider audience than most traditional and costly advertising methods. By utilizing social media platforms like YouTube, Facebook, Tiktok, or Instagram, you can tap into a massive fleet of potential patients and connect with them on a more personal level.


“And here’s the best part – patients tend to come back to practices that they feel most connected to and that they trust. If your practice is having fun online, that’s just the cherry on top”


Now, you might be thinking, “but creating video content is too expensive and time-consuming.” However, with today’s technology, creating professional-looking videos can be easier and more cost-effective than you think. As mentioned earlier, with a few simple tools, you can create high-quality video content that resonates with your audience.


SEE – Social Media Marketing Done Wrong: Practice Owner Edition


If you’re convinced that creating a video series on social media is the right move for your practice, it’s time to take action. Consider signing up for “The Takeover,” a full-service online marketing package that comes with quarterly content days. We can knock out your video series and more in just one visit, so you can focus on running your practice instead of stressing about your digital and online marketing activities.

 As an added bonus, I’ve put together a FREE VIDEO TRAINING for med spa and practice owners to learn more about leveraging social media platforms and optimizing your online presence to boost your practice.

Visit my website to apply for “The Takeover” and take advantage of this free video training.

Thank you for reading, and I hope to see your practice shine on social media soon!