Types Of Content To Attract New Clients

Jan 10, 2023

Mastering Social Media Marketing for Practice Owners in 2024: Your Guide to Success

Mastering social media marketing is no longer an option; it’s a necessity for practice owners looking to thrive in the industry of aesthetics.

As someone who studies the backend and understands what works with aesthetic service providers, I can attest to the transformative power that we have witnessed in social media over the last year.

Whether you’re an established practitioner or a newcomer to the scene, I’ve delved deep into the strategies that are driving success for aesthetic service providers.

In today’s post, let’s discuss how to effectively market your private practice on social media, attract new clients, and create a DYNAMIC online presence in 2024.

Types Of Content To Attract New Clients


Are you tired of posting about your latest service or sharing before-and-after photos on social media with little to no success in attracting new clients or patients? It’s time to switch up your content strategy! Yup a complete switch, Are you ready for that? 


After reviewing my client accounts in 2022, I discovered three types of content that worked wonders for attracting new clients and patients into their practices. And I’m sharing all the juicy details in my latest YouTube video and in today’s post. 


So, grab a cup of coffee or a shot of tequila and tune in to discover the content types that will take your cosmetic practice to the next level. And don’t forget to repeat the process every time you sit down to create content this year.

Be sure to save this blog post for later, too!



1. Educational Content

Education is a great way to build trust with potential clients and show them the value of your services. Instead of promoting your latest service share the benefits and outcomes your client will receive instead.

Don’t post a boring photo. Record a how-to video instead.

You can create videos that teach people about the issue they’re facing and how you can solve it—or write blog posts that walk them through the steps of achieving their goals.

If you have industry-specific expertise, this is especially effective because it shows them that you know what you’re talking about!


2. Community Building Content


Your followers want to feel like they’re part of something bigger than themselves—and they’ll pay more money when they feel like they belong.

If you want the business to grow, make sure your content helps build a community around your brand by providing value and information that people want.

If you can make your followers feel like they are a part of your social media marketing process they will want to come back and bring their friends and family the next time.


3. Entertaining Content

Every business needs entertaining content. It’s simply the reason users log in to social media. Rather they want to laugh or cry, they want to feel something.

This could be anything from funny videos or memes to pictures of your cute pets—anything that’ll grab people’s attention and keep them engaged with what you have to say!

What type of content will you create more of this year? Was this post helpful? Let me know your thoughts below.

If you are ready to outsource your company’s social media marketing start by clicking HERE to get started.


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