Types Of Content To Attract New Clients
If you’re looking to attract new clients and patients on social media, you’ve probably already tried posting about your latest service. You already tried posting a bunch of before and after photos.
But if that’s not working for you, it might be time to try something different.
After a review, of all of my client accounts in 2022 here are three types of content that worked well for attracting new clients:
Repeat this process each and every time you sit down to create content this year.
Be sure to save this blog post for later.
1. Educational Content
Education is a great way to build trust with potential clients and show them the value of your services. Instead of promoting your latest service share the benefits and outcomes your client will receive instead.
Don’t post a boring photo. Record a how-to video instead.
You can create videos that teach people about the issue they’re facing and how you can solve it—or write blog posts that walk them through the steps of achieving their goals.
If you have industry-specific expertise, this is especially effective because it shows them that you know what you’re talking about!
2. Community Building Content
Your followers want to feel like they’re part of something bigger than themselves—and they’ll pay more money when they feel like they belong.
If you want the business to grow, make sure your content helps build a community around your brand by providing value and information that people want.
If you can make your followers feel like they are a part of your social media marketing process they will want to come back and bring their friends and family the next time.
Side NOTE – How would you like to be a part of an online community? A supportive community of business owners looking to grow their digital footprint. I would love for you to join.
3. Entertaining Content
Every business needs entertaining content. It’s simply the reason users login to social media. Rather they want to laugh or cry, they want to feel something.
This could be anything from funny videos or memes to pictures of your cute pets—anything that’ll grab people’s attention and keep them engaged with what you have to say!
What type of content will you create more of this year? Was this post helpful? Let me know your thoughts below.
If you are ready to outsource your company’s social media marketing start by clicking HERE to get started.