Say goodbye to those plain text reviews!

Let’s get creative and film some fantastic patient testimonial videos. You know, the kind that truly captures the heart of your practice and your client’s amazing results.

And here’s a little secret—throw in an incentive, like 25% off their next service or a special thank you gift, to show them how much you appreciate their time.

You can also have them film a video testimonial from wherever they are, but be specific with what you want to represent your brand. Make sure the lighting is great and the quality of the video is not too off.

#2 Share The Team:

Did you know “The About Us” page is the most visited webpage in medical and dental aesthetics?

Your dental practice isn’t just about you and the clients—it’s about the hardworking team behind the scenes too! Let’s celebrate their achievements on social media, whether it’s a team member’s graduation, a new baby on the way, or even a recent wedding!

Humanizing your brand is key; it makes your clients feel connected and excited to visit your office, knowing they’ll be welcomed by those same smiling faces they see on social.

#3 Ask a Question or Answer a Question:

Let’s have some fun with your followers!

Social media marketing for dentists can be fun too! Ask your followers intriguing questions, even if they’re not directly related to dentistry.

Hey, sometimes people just want to chat about everyday things! This approach keeps you on their minds, so when they’re ready for their next appointment or treatment, they’ll think of you first!

Oh, and don’t forget to use those fun social media features to answer questions and explain any dental processes you know like the back of your hand.

This is what helps you stand out on social media!

#4 Respond to Comments:

It’s time to show some love to your audience!

When you receive comments on your social media posts or email campaign responses, respond personally and genuinely.

Ditch those generic automated responses—they’re a real turn-off! BORINGGGGG!

Instead, make your online audience feel special by using their first names and responding asap. It’s a little psychology tip that goes a long way in building trust and connection.

#5 Create A Video Series:

Let’s keep those followers coming back for more!

Start a captivating weekly video series that they’ll eagerly anticipate. It could be anything from cosmetic dental care tips and fun dental facts to showing the behind-the-scenes of your office.

Do you know about Dr. Hidef on Instagram? He is a plastic surgeon but has an amazing video series. It’s actually very entertaining.

Giving your audience something to look forward to will make your social media presence all the more engaging.

Create your first video series – LEARN MORE

#6 Use Less Stock Photography:

You know what they say about first impressions, right? It’s time to make an unforgettable one!

I’m begging you to stop posting those lifeless stock photos that don’t tell your story or resonate with your audience. Dental social media marketing should evoke emotion and show your real personality by connecting with your audience authentically. Be YOU, let your team be them because nobody wants to engage with a stock photo!

Canva is an awesome tool for graphic designing for beginners but using too much stock photography and video can do a disservice to your online reputation.

We always use real authentic video content that captures the true essence of your practice. This is the type of content that creates trust and builds connections.

Feeling unsure about your next marketing move?

Let’s tackle it together! Book a Strategic Marketing Audit with me and my team today.

We’ll dive deep into your current strategies, and identify areas for improvement.

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