Local Patients, Local Reach: Two Social Media Strategies You Need to Know

Apr 16, 2023

Mastering Social Media Marketing for Practice Owners in 2024: Your Guide to Success

Mastering social media marketing is no longer an option; it’s a necessity for practice owners looking to thrive in the industry of aesthetics.

As someone who studies the backend and understands what works with aesthetic service providers, I can attest to the transformative power that we have witnessed in social media over the last year.

Whether you’re an established practitioner or a newcomer to the scene, I’ve delved deep into the strategies that are driving success for aesthetic service providers.

In today’s post, let’s discuss how to effectively market your private practice on social media, attract new clients, and create a DYNAMIC online presence in 2024.

Local Patients, Local Reach: Two Social Media Strategies You Need to Know


Today, I’m here to spill the tea on how we help our clients reach more local patients through their social media accounts. The short answer is we use PROVEN social media strategies for practice owners. But first, let’s talk about when someone told me that “doctors don’t get business through social media.” Seriously, how wrong is that?! 

I mean, it’s 2023 – social media is life, am I right?!


Now, I’ll be honest -it’s not uncommon for people to think that doctors and med spas don’t get business through social media. But as a millennial myself, I know firsthand that social media is where it’s at! I was just shocked to hear someone still have that limiting mindset about social media even in 2023.


I spend a lot of time studying these apps and identifying ways they can continue to help our businesses thrive. That’s why I’m all about helping practice and med spa owners grow their businesses using the latest and greatest creative online marketing strategies. 

Two Social Media Strategies For Practice Owners


One of my fave tactics is using geotags to target specific regions and reach a more targeted audience. We use a tool called Metricool to analyze our clients’ follower demographics and determine the best geotags to use. It’s a super simple yet effective way to get your practice in front of more local eyes!


Another strategy we swear by is launching an ambassador program. This involves working with your existing patients who are social media savvy and willing to promote your practice. They can help spread the word and attract more local followers, ultimately building your brand in the community.


SEE – 5 marketing ideas for spa staff

Just remember these two tactics are only the beginning when it comes to a FULL ON winning strategy. To find out even more about how to develop a winning online marketing strategy for your practice be sure to watch my FREE video training called: Boost Your Practice Online


But what’s a social media strategy without killer content to go along with it? That’s where our monthly content shoots come in! This is seriously my favorite part of what I do.


Every month (some quarterly some every 6 months) I visit my clients’ practices for 2-3 full days of content shoots where we create a ton of content for your social media accounts. From photos to videos to boomerangs, we capture it all! And let me tell you, it’s not just work – it’s a bunch of fun too!


During these shoots, we really get to know our clients and their practices on a deeper level. We learn about what makes them unique, what their patients love about them, and what kind of content resonates with their audience. It’s a collaborative effort and the results are always amazing.


But it’s not just about the content we create during these shoots. We also take a deep dive into our clients’ online presence as a whole, analyzing what’s working and what’s not, and coming up with strategies to help them grow and attract more local patients.


So, if you’re ready to take your practice to the next level, let’s make it happen! Apply for “The Takeover” and let us handle your online marketing tasks, from social media to email marketing to Google My Business management and more.


Let’s get you connected with more local patients and take your practice to a new level – all while having a ton of fun along the way!

I can’t wait to hear from you!


Submit a Comment

Your email address will not be published. Required fields are marked *