Private Practice Marketing Plan: How to stand out in the Cosmetic Industry

Apr 29, 2023

Private Practice Marketing Plan: How to Stand Out in the Cosmetic Industry


It’s time to give your online presence a major glow-up with some serious private practice marketing skills.

As a social media strategist and online marketing coach, I’ve had the absolute pleasure of working with some seriously talented cosmetic dentists, plastic surgeons, and medical spa owners who are slayinnnn’ the game when it comes to providing top-notch care to their patients.

But let’s face it, marketing your private practice can be overwhelming, especially when it comes to building your online presence. But don’t you stress, that’s where I come in!

As a former full-time medical biller turned online marketing coach, I’m here to partner with you to help build your brand awareness, increase sales and revenue, and stay on top of mind in the competitive cosmetic industry.

So, let’s dive into the world of private practice marketing! Specifically, let’s talk about some creative and effective strategies to market your cosmetic practice online.

Trust me, these strategies work wonders and require little effort and time with a BIG RETURN!

Your Website Is Everything

First up, let’s talk about optimizing your website. Your website is your digital storefront, your KINGDOM! It’s essential to make sure it’s visually appealing, user-friendly, and optimized for search engines. Adding high-quality images, relevant keywords, and making sure it’s mobile-friendly is key. Plus, in 2023, videos are a must-have on your website! Absolutely no exceptions!


Watch This Free Video Training – Tips to boost your cosmetic practice and build a private practice marketing plan that works!


Private Practice Marketing


Content marketing is a powerful way to engage your target audience. Displaying valuable and informative content on your website such as blog posts, videos, and e-books can position you as a thought leader in your industry and build trust with potential patients.


Forget Everything You Were Taught

Okay, it’s time to get real here. Forget everything you’ve been told about marketing your private practice online, especially the tactics that involve buying fake followers, joining chat groups, and buying likes. Let’s be honest, these agencies that promote these practices are leading you down the wrong path and ultimately costing you money.

These tactics may provide a quick boost in followers or likes, but they don’t actually benefit your practice in the long run. In fact, they could hurt your reputation and credibility with potential patients.


SEE – Marketing Strategies For Private Practice

Social Media Marketing Forever Slays

Alright, let’s talk about the real MVP of private practice marketing – SOCIAL MEDIA! It’s the ultimate game-changer that can take your cosmetic private practice to the next level. If you’re not present on at least 3 to 4 social media platforms, you’re missing out on a lot of potential patients. From Instagram, Facebook, Twitter to LinkedIn, you need to use these platforms strategically to connect with potential patients and build your brand.

By leveraging the power of social media, you can effectively expand your reach and stand out in the competitive cosmetic industry. Not to mention, social media content creation is so much FUNNNN! At our monthly client content shoots, we have a blast engaging with the office, the team, and creating enough content in 2-3 days that last for 3-6 months. If you can’t tell already, it’s my absolute favorite part!

If you really want your cosmetic private practice to stand out on social media start a weekly video series.


Take Advantage Of Email Marketing

Email marketing can be a powerful tool for private practices to keep patients engaged and build long-term relationships. By sending regular newsletters, promotions, and updates, you can stay top of mind and encourage repeat business. For instance, sending out a weekly “Wednesday Wisdom” or a “Friday Focus” email can be an excellent way to provide value and keep patients engaged.

Don’t worry about sending out too many emails. The truth is, people are busy, and they’ll either not open them or unsubscribe if they feel overwhelmed. With our Takeover Client’s we always find the right balance between providing valuable information and not overwhelming your patients with too many emails.

Email marketing can be an effective way to upsell and cross-sell your services to existing patients. For example, you can offer special flash sales and discounts on complementary services to patients who have recently visited your practice.

By providing a personalized and tailored approach, you can enhance the patient experience and build loyalty.


If you’re feeling overwhelmed, don’t worry! We offer a full-service online marketing management solution called “The Takeover.” You can delegate all your marketing-related tasks and focus on doing what you do best – treating your patients like the superstars they are.

And as a bonus, I offer a free video filled with valuable tips and insights on how to boost your online practice using effective online marketing strategies that work. Whether you’re a cosmetic dentist, plastic surgeon, or medical spa owner, I’m here to help you succeed.

So, let’s partner up and take your private practice marketing to the next level!

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