Avoid These Online Marketing Mistakes
As an online marketing strategist and video content creator, I’m here to share a few insights with cosmetic and aesthetic service providers who want to attract more patients using the internet.
In today’s post, I’ll be pointing out the common mistakes that you should avoid in your online marketing efforts. A lil’ tough love!!! From outdated strategies to missed opportunities.
If you’re looking to increase your online visibility and attract more patients, make sure you don’t miss out on this vaLuEEEEE!!
Now, let’s get into those online marketing mistakes that are holding you back, decreasing your reach, and are probably the reasons why patients cannot find you online:
Master the Art of Hashtags
Are you making the most out of hashtags? Or are you simply throwing them around without a clear strategy? Let’s have an honest chat about using hashtags effectively to attract your ideal patients, rather than just other cosmetic and aesthetic service providers.
Here’s the thing—I often come across posts on Instagram where hashtags are used WRONG. But here’s the deal: hashtags are powerful tools to optimize your posts and make them discoverable to potential prospects who are actively searching for relevant content online.
So, when you’re using hashtags, ask yourself: What are some terms that our ideal patients might be searching for on Instagram? Instead of generic hashtags like #cosmeticdentist, consider using more specific ones like #cosmeticdentisthouston or #cosmeticdentistsmiami.
By including location-specific hashtags, you increase the chances of your content being discovered by someone who is actually likely to book an appointment with you.
Remember using hashtags strategically is not just about following trends or trying to impress other professionals in your field. It’s about optimizing your online presence to reach those who are genuinely interested in your services.
Leverage Geotags & Location Tags
Don’t underestimate the power of using a location tag! Especially on the gram!!!
Here’s a pro tip: Take a look at your Instagram insights. Check out the demographics of the people who already engage with your content. And guess what? You can use those location tags strategically. Every now and then, sprinkle in some tags that align with your target audience’s locations.
By doing so, you’re making it easier for those who are looking for services like yours in their area to find you. It’s a simple yet effective way to expand your reach and connect with potential patients who are right within your geographical location.
By doing so, you’re making it easier for those who are looking for services like yours in their area to find you. It’s a simple yet effective way to expand your reach and connect with potential patients who are right within your geographical location.
Email Marketing: The Gold
Are you neglecting the incredible power of email marketing? Unlike social media, emails allow you to connect with your patients on a more personal level. Plus, you own your email list, while social media platforms can be unpredictable. I mean let’s be honest, if you know like I know Instagram has been known to have a mind of its own lately.
They might shut down or change their algorithms at any time!
With emails, you can do so much more than just promote a sale. Take the opportunity to engage with your patients, ask for their opinions, and answer any questions they may have about your services or treatments. Make them feel special by offering exclusive perks and discounts and remind them why they signed up!
You can even go the extra mile and invite your email subscribers to join giveaways before you announce them on social media. And hey, here’s a pro tip for you: don’t forget to include links to your Instagram posts in your emails. It’s a simple way to drive traffic to your social media accounts and improve your email conversions.
You might also like – Video Marketing Strategies For Cosmetic Dentists: A Guide For Dentists To Win New Patients With Video
Deliver Valuable Content Every Time
When it comes to attracting high-ticket clients, quality content is key. Now, hold on a minute, quality content doesn’t necessarily mean you need to splurge on a camera that costs more than your mortgage! What matters most is providing content that holds value for your audience.
Are you addressing the most common questions about your popular treatments and services? Are you showcasing your practice to give potential patients a glimpse of what it’s like to visit? The quality lies in the message you convey. Keep it down-to-earth and ensure that your content adds genuine value to the lives of your audience.
Collaboration & Connections
Picture this: hosting giveaways, co-creating jaw-dropping Instagram posts, and engaging in thrilling joint ventures. The possibilities are endless!
By collaborating, you’ll not only combine your followers but also tap into a whole new pool of potential customers, expanding your reach like never before.
Reach out to your local business community and start collaborating today!
Strategic Content Planning: The Backbone of Online Presence
As aesthetic and cosmetic service providers, it’s time to step away from the fluffy uppity content and start getting down to earth with your online marketing efforts. Stop throwing spaghetti at the wall and hoping something sticks. You need a strategic approach that will help you achieve your sales goals.
No more randomly posting content and crossing your fingers for results. It’s time to take charge and develop a solid plan. Remember, success doesn’t happen overnight. It takes time, dedication, and a well-thought-out strategy.
Feeling lost and unsure about what to do with all of this information? Don’t worry! Apply for “The Takeover” and let us guide you along your online marketing journey. By joining the Takeover, you’ll regain control of your time while growing your aesthetic practice and delivering top-tier care to your patients.
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