6 Online Marketing Mistakes that are Hurting Your Practice or Med Spa

Mar 20, 2023

6 Online Marketing Mistakes that are Hurting Your Practice or Med Spa

Online Marketing Mistakes For Practice Owners

It’s Cheri, your favorite social media strategist, and coach.

In this post, I want to talk to all the practice and med spa owners out there who are looking to increase their sales and revenue with some creative online marketing strategies.

If that’s you, then keep reading!



Let’s start by talking about why your practice might be losing out on potential revenue.

But first, check out my FREE Online Marketing For Your Practice: Video Training where I walk you through the key elements of a successful online marketing strategy.  


1. Having a Website That’s Too Technical:

One common mistake I see all the time is having a website that’s too technical and doesn’t reflect your office culture. It’s filled with lots of boring medical terminology that your patients may not understand.

Instead, save the medical terminology for the chart notes and focus on creating a website that reflects your practice’s personality and values.


2. Allowing an Intern or Front Desk Staff to Manage Social Media:

Another mistake is allowing an intern or front desk staff to manage your social media accounts. I know it seems like a cost-effective solution, but it can actually hurt your business in the long run. If you’re not seeing tangible results, it might be time to invest in a marketing team who can help you create a social media strategy that works for your business.


SEE – Social Media Marketing Done Wrong: Practice Owner Edition

3. Using Too Many Templates and Stock Photos:

Now, let’s talk about the importance of original content on social media. Using too many templates and stock photos can make your practice look generic and boring.

Well, guess what it’s hard to stand out with boring and generic content.

Our approach is to consistently create original content that highlights your practice’s unique services and expertise.

We focus on showcasing the benefits of these services and treatments, using content that explains to your followers how they can benefit and how it can positively improve their situation.

So basically they want to know more about what’s in it for them!

See More: Learn What Types Of Content Attract New Patients


4. Auto-Posting Pre-Made Templates on Social Media:

Another mistake to avoid is auto-posting pre-made templates on social media without considering how they look. Your website team may be great at designing your website, but that doesn’t necessarily mean they know how to create visually appealing social media posts.


5. Not Using TikTok Properly:

Now, let’s talk about TikTok. If you’re not using it properly or not using it at all, you’re missing out on a huge opportunity to connect with younger audiences.

TikTok is a platform that allows you to showcase your personality and creativity, so don’t be afraid to get creative with it!

Despite what you believe it’s not just an app for dancing teenagers.


6. Managing Multiple Companies for Your Digital Marketing Needs

Last but not least, let’s talk about the headache of managing multiple companies for your digital marketing needs. Instead of dealing with multiple companies, I’m here to offer you a solution.

Check out my website and apply for the Takeover!

I partner with a team of professionals who will handle everything from start to finish, so you don’t have to stress about managing multiple companies for your digital marketing needs. Head over to my website now and let’s get started!