Boost Your Medical Aesthetics Marketing Game with These Simple Strategies
If you’ve been feeling overwhelmed, short on time, or just winging it with your online presence this past year, trust me—you’re not alone. Many medical and dental aesthetic professionals struggle with balancing day-to-day operations while keeping up with the constant demands of digital marketing.
From creating engaging content to maintaining websites and running effective marketing campaigns, the challenges can feel endless.
I’ve been there too, in a slightly different way. In my early days of marketing, I made a huge mistake—trying to promote my business without a clear strategy or vision of who my ideal client was. Because I didn’t create content with them in mind, I wasn’t attracting the right people. It felt like I was putting in the work but not seeing the results, and honestly, it was frustrating and costly let’s not forget that!
The turning point came when I reached out for help. Outsourcing allowed me to focus on seeing more clients, streamline my processes, and even automate parts of my business. It completely transformed my growth, and now I always encourage others to do the same when they feel stuck.
If this sounds familiar to you, don’t worry. Today, I’m sharing actionable tips to help you start building a clear marketing strategy.
Let’s turn your online presence into a powerful tool that works for you, not against you!
Why Listen To Me?
I’m Cheri Cobb, I started Cheri Cobb Creative with one goal in mind: to help aesthetic service providers elevate their businesses, live a better quality of life, and even expand to a second or third location. I know firsthand that achieving this requires more than just talent—it requires a strategic marketing plan that drives growth.
In this blog post (and in the video above) I’ll share bite-sized marketing tips that can transform your digital presence, attract your ideal clients, and help you retain them. Our goal is to get you to that next level, whether it’s opening a new location or streamlining your processes for more time freedom in your business.
Common Medical Aesthetics Marketing Strategies To Steer Clear Of:
Posting Just to Post:
Posting without a clear strategy can lead to random content that doesn’t resonate with your audience. You can easily attract the “grouponers” of the world with tacky online marketing.
Salesy Content:
Pushing your services too aggressively can turn off potential clients. Sometimes potential and existing clients just want to be entertained or inspired not sold to. However, it is important to find that balance within your content mix as we are business owners and the goal is to increase sales and revenue.
Industry Jargon in Videos:
Using medical terms can alienate your audience. Speak their language. Dumb it down just a tad bit and speak to your audience like they’re in the 8th grade. You are not creating videos for other nurses or other aesthetic professionals, you are creating for a world of individuals who can do without the medical terms.
Starting Videos with “Hey, Guys”:
This common introduction lacks uniqueness. It’s also a bad habit that allows you to lose the attention span of your viewers. Remember attention spans today are about 3.5 seconds long. Starting your videos off with ‘Hey Guys” is the quickest way to lose the viewer. Get straight to the MEAT the good stuff.
Appointment Availability Content:
Overemphasizing appointment availability can make your content seem transactional. TBH if patients want to schedule or know your availability in most cases they will call the office or visit your website. Do not bombard your audience with “appointment available” posts in 2024.
Being Too Professional:
While professionalism is crucial, being overly formal can hinder reliability. If you really want to build genuine connections with your followers find a way to relate. This can look like sharing your workout routine, dancing, or even talking about your favorite Netflix shows.
Have you read Voqgue’s newest article? Check it out and I would love to hear your thoughts.
Now, Let’s Shift Our Focus To The Solutions
Video Testimonials Over Graphics:
Real testimonials resonate more with potential clients. Be intentional and strategic about this process. Host regular video testimonial days and invite your clients in. Make it a big deal.
PRO TIP: Offer incentives to your clients for their participation.
Storytelling Content:
Engage your audience with relatable stories, such as a “Day in the Life” vlog. Share your morning routine, share your workout routine, or share yourself opening the clinic for the day. This type of content will take over the social media landscape in 2024 and beyond.
User-Generated Content (UGC):
Collaborate with local influencers and satisfied clients to create authentic content.
Collaborations with Other Business Owners:
Partnering with other businesses can expand your reach. Host events together and offer special pricing. It’s all about creating a shared space for your community with one thing in common, your treatments and services!
Cohesive Branding:
Maintain consistent branding across all platforms for a professional and recognizable image.
READ MORE: BRANDING IN MEDICAL & DENTAL AESTHETICS
Building an online presence that keeps your clients coming back and referring their friends and family requires effort. It’s about creating a compelling online personality that potential and existing patients become obsessed with.
If you felt like you were winging it last year without a clear direction, My team and I are here to help.
Start by downloading your free copy of “30 Days of Converting Content Ideas“. This resource will provide you with a month’s worth of content ideas tailored to the medical and dental aesthetics industry.
If you found this blog post helpful, don’t forget to subscribe for more insights, and share it with a friend!
Remember, with the right strategies, your medical aesthetics marketing game can thrive, all while attracting and retaining the clients you desire.
Let’s make next year your best year yet! Thank you for reading, and I hope to see your practice shine!
XoXo,
Cheri Cobb