Medical Aesthetics Marketing Strategies (Ins & Outs)

Jan 14, 2024

Boost Your Medical Aesthetics Marketing with These Strategies

If you found yourself overwhelmed, low on time, or simply winging it with your social media posts last year, you’re not alone. Many aesthetic service providers face the challenge of creating engaging content that not only increases online visibility but also builds meaningful connections with their audience.

 

Why Listen To Me?

I’m Cheri Cobb, and I’m passionate about helping aesthetic service providers succeed in the digital realm. In this blog post, I’ll share valuable insights and strategies that can transform your online presence and attract and retain clients effectively.

 

Let’s begin by addressing common Medical Aesthetics Marketing strategies to steer clear of:

Posting Just to Post:

Posting without a clear strategy can lead to random content that doesn’t resonate with your audience. You can easily attract the “grouponers” of the world with tacky online marketing.

Salesy Content:

Pushing your services too aggressively can turn off potential clients. Sometimes potential and existing clients just want to be entertained or inspired not sold to. However, it is important to find that balance within your content mix as we are business owners and the goal is to increase sales and revenue.

Industry Jargon in Videos:

Using medical terms can alienate your audience. Speak their language. Dumb it down just a tad bit and speak to your audience like they’re in the 8th grade. You are not creating videos for other nurses or other aesthetic professionals, you are creating for a world of individuals who can do without the medical terms.

Starting Videos with “Hey, Guys”:

This common introduction lacks uniqueness. It’s also a bad habit that allows you to lose the attention span of your viewers. Remember attention spans today are about 3.5 seconds long. Starting your videos off with ‘Hey Guys” is the quickest way to lose the viewer. Get straight to the MEAT the good stuff.

Appointment Availability Content:

Overemphasizing appointment availability can make your content seem transactional. TBH if patients want to schedule or know your availability in most cases they will call the office or visit your website. Do not bombard your audience with “appointment available” posts in 2024.

Being Too Professional:

While professionalism is crucial, being overly formal can hinder reliability. If you really want to build genuine connections with your followers find a way to relate. This can look like sharing your workout routine, dancing, or even talking about your fav Netflix shows.

Have you heard Voqgue’s newest article? Check it out and I would love to hear your thoughts.

Should Your Plastic Surgeon Be Dancing on TikTok?

 

Now, let’s shift our focus to the solutions, the “Ins” that can elevate your aesthetics marketing game:

Video Testimonials Over Graphics:

Real testimonials resonate more with potential clients. Be intentional and strategic about this process. Host regular video testimonial days and invite your clients. PRO TIP: Offer incentives to your clients for their participation.

 

Storytelling Content:

Engage your audience with relatable stories, such as “Day in the Life” vlog. Sare your morning routine, your workout routine, or share yourself opening the office/spa for the day. This type of content will take over the social media landscape in 2024.

 

SEE – More Medical Aesthetics Marketing Tips (quick video) 

User-Generated Content (UGC):

Collaborate with influencers and satisfied clients to create authentic content.

Collaborations with Other Business Owners: Partnering with other businesses can expand your reach.

Cohesive Branding:

Maintain consistent branding across all platforms for a professional and recognizable image.

 

Building an online presence that keeps clients coming back and referring their friends and family requires effort. It’s about creating a compelling online personality that potential and existing patients become obsessed with.

If you felt like you were winging it last year without a clear direction, I’m here to help.

Start by downloading your free copy of “30 Days of Converting Content Ideas“.

This resource will provide you with a month’s worth of content ideas tailored to the aesthetics industry. If you found this blog post helpful, don’t forget to subscribe for more insights, and share it with a friend!

Remember, with the right strategies, your medical aesthetics marketing can thrive, attracting and retaining the clients you desire.

Let’s make 2024 your best year yet!

Thank you for reading, and I hope to see your practice shine!

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