If you want to attract patients who value your expertise, the ones that don’t go M.I.A after asking for your prices, and don’t flinch when it’s time to book, this post is for you.
Let’s talk about three high-converting med spa marketing videos you should film this month if you want to:
- Build more trust
- Position yourself as the expert
- Increase bookings from clients who actually value what you do
These aren’t overly-produced, perfect studio setups either.
These are the kind of real, value-driven videos that can live on your website, get repurposed on social media, and show up in search results when people are Googling things like “salmon sperm facial” or “medical tape for wrinkles.”
1. Your Skincare Routine (yes, your routine)
This is a perfect video to share on Instagram, YouTube, and your website.
Walk viewers through your personal skincare routine and link every product you carry in office and online.
Use this opportunity to educate while making it relatable. Mention what’s changed in your routine over time. Talk about how your skin reacted post-Microneedling or what SPF you trust most.
End the video with:
“If you need help revamping your skincare routine, give us a call. Or let us know what’s your biggest skincare concern right now?”
Bonus SEO Tip: Be sure to mention trending treatments like medical tape for wrinkles or salmon sperm facials if you offer them. These keywords are climbing!
2. What to Expect When You Book an Appointment
This video builds instant trust, especially for new patients who are unsure what to expect.
Show what it looks like when they walk in.
Introduce the team. Explain what happens during a consultation. If you want to reduce no-shows and ghosting, this video is your secret weapon.
End the video with:
“Not sure which treatment is best for you?
Book a consultation and we’ll apply it toward your service.”
Pro Tip: Add keywords like skincare advice for women in their 40s or 50s, best treatments for mature skin, or laser facials for aging skin for an extra SEO boost.
3. Skincare Advice You’d Give to Your Younger Self
This one always pops off.
It’s heartfelt, relatable, and a great way to educate without sounding salesy.
Reflect on what you wish you knew in your 20s or 30s. Talk to the camera like you’re talking to your daughter, niece, or younger self.
These types of videos build connection, which turns into conversion when the right person watches it.
Pro Tip: If your audience is in their 40s and 50s, this video is also a chance to educate on hormonal skin shifts, collagen loss, and introduce solutions like microneedling, PRX peels, or RF microneedling treatments.
You Might Also Like: How To Get More Clients For Laser Treatments
Need help planning your content?
Don’t forget to grab the free “Content Prep Guide” to help you plan and shoot effective med spa videos that convert.
Filming these videos and posting them consistently isn’t just about being visible.
It’s about building authority, creating connections, and letting patients see the value before they even step foot in your office.
Need help with your med spa marketing strategy? Let’s talk. Schedule your discovery call today!
Xoxo,
Cheri C
Join the room where aesthetic providers talk about what really influences patient decisions.
It’s specific, curiosity-driven, and aligns perfectly with your patient psychology positioning.