“Reasons Why You Should Use Google Analytics”
Google Analytics For Beginners
As promised, I will continue to share each and every way I grow my online presence and multiply my streams of income using social media. Hoping to help my audience along the way. If you’re still confused on how to start your blog or website make sure read my last post on Starting A Blog For The Confused What’s your favorite most useful plugin?
Most People: Shareaholic
ME: Google Analytics
Google Analytics is a must, there is no substitute!Please note: For the sake of this post….BLOG & WEBSITE share the same meaning!
Google analytics has tons of information that can be used to help grow your blog. I’m no expert nor have I figured out how to use all of the functions in Google Analytics, I CAN say I’ve seemed to figure out where I should spend most of my time as a blogger.
Learning all of this can be very confusing, trust me I know. But I do enjoy documenting everything as I learn.
What Is Google Analytics
Google Analytics is a free service that provides website owners/bloggers with a wide variety of information that goes on behind the scenes of their website. Yes! You need a google account, so make sure you have that set up first. Google analytics is a free tool, if used correctly can help grow your website overtime. Google analytics is a must have tool for anyone interested in growing their website or blog with digital marketing.
Understanding Your Google Analytics
First off, you need to check GA daily! Yes, this means everyday, and don’t let anyone tell you different. I use to check my Instagram analytics more than GA. But I had it alllll wrong!
Google Analytics has all the information you need to scale your site. Yes, you still have to do your part but this free tool makes it easier. Under each section down below, I like looking at the information at a 30 day view! On desktop, in the top right hand corner it allows you to adjust the date range.
In the beginning, I find the following sections of Google Analytics to be most important
- AUDIENCE – Who is on your site?
- ACQUISITION – How are they getting to your site?
- BEHAVIOR – Once they get to your site, what are they doing next?
Why Is Google Analytics Important
Helps You Plan What To Post Next
Google Analytics is gold when it comes to creating content for your website. There are many times when I just don’t know what to post next. I have no clue what I want to write about. So using my GA I start with my most viewed post and create similar content around it.
Helps You Track Where Most Of Your Traffic Is Coming From
The Acquisition section gives you a break down of where your visitors come from. How is your audience getting to your blog? Are they coming from social media platforms such as Facebook, Instagram, Twitter, Pinterest, or are they directly typing in your domain name.
Better yet are they finding you through an organic search? Search Engine Optimization (SEO) #BloggerGOALS
I wont get to deep into marketing your blog or SEO, because that not what this post is about. But this is a key section when determining which channels are driving the most traffic to your blog.
Shows Information About Your Live Visitors
Google Analytics will tell you the exact number of live visitors currently on your site. This useful metric shows who is looking at your site and there is also a map that shows the location of your live viewer. I remember the first day I installed GA I had a live viewer somewhere in California. I think this part of Google Analytics is kind of neat!
Try sharing your post on Facebook, wait about 3 minutes then go check out your live viewers. The number fluctuates throughout the day. That moment when you have over 100 viewers at one is always fulfilling!
How Long Are Visitors Staying On Your Website & What Are They Doing Once They Get There?
My bounce rate was at 100% when I first launched my blog. Before I had any ideas what a bounce rate was, 100% sounded nice at the time. Let me just say if your bounce rate is 100% then “Houston we have a problem”
Unless you have a 1 page website your bounce rate should not be 100%. This means visitors are coming to your sight, possibly looking at your photos, not reading a thing……then leaving!
Unfortunately, I don’t know what the standard bounce rate percentage should be, my bounce rate lately has been between 50% – 60%. I mean it’s not the best, but it’s improvement. As A blogger I try to answer the next question my reader may have by linking other relevant blog post. This also keeps your bounce rate low and keeps your readers around for awhile.
Google Loves That!
Are your post converting? Is your audience clicking on your links, are they signing up for your email list, are they purchasing your e-book, are they sharing your post to their social media?
Well Google Analytics will provide the answers to all of these questions. Once you do your homework you then can create more valuable content that your audience will love and hopefully keep coming back for more.