Esthetician Marketing Ideas: From Shy to Outgoing, We’ve Got You Covered

My sexy estie besties!

Whether you’re shy and reserved or the life of the party, effective marketing is crucial for growing your business. Today let’s talk about esthetician marketing ideas that cater to all personality types and help you shine. Plus, I’ve got a special treat at the end: 30 days of converting content ideas to supercharge your social media game.

At Cheri Cobb Creative, we’ve had the pleasure of working with a diverse range of estheticians. Some are naturally outgoing and love being in the spotlight, while others are more introverted and prefer to let their work speak for itself. Regardless of where you fall on the personality chart, we’ve seen firsthand that with the right esthetician marketing strategies, everyone can achieve success.

Know Your Audience

I talked about this in my last blog post and I’m going to say it again! 

Knowing your audience is the foundation of any successful marketing plan. Are your clients young professionals seeking quick beauty fixes, or are they more mature individuals looking for long-term skincare solutions?

Understanding your audience allows you to tailor your messaging and content to resonate with them on a deeper level.

Social Media Marketing for Estheticians

Social media is a powerhouse for marketing for estheticians. Platforms like Instagram, Facebook, and yes even TikTok offer opportunities to showcase your skills, share client transformations, and connect with potential clients who are seeking your services.

Here are some esthetician Instagram post ideas to get you started:


Before and After Photos: Showcase your skills by posting before and after photos of your clients. These visuals are powerful and can attract new clients who want similar results. Use the green screen effect to make your before and after masterpiece stand out from the rest.

Client Testimonials:  Highlight authentic reviews from your clients by intentionally including their own voices and stories. Let them share their experiences directly, as these personal testimonials build trust and credibility.

Data from our current accounts shows that reviews featuring the actual patient telling their story convert the best. This means more appointments on your books. 

Educational Content: Post short videos or graphics explaining different treatments, skincare tips, and product recommendations. This positions you as an expert in your field. It also helps your unique personality shine which people love the most.

Behind-the-Scenes: Give your followers a peek into your daily routine, your workspace, and the products you love. This humanizes your brand and builds a stronger connection with your audience.

Live Demos: Go live on Instagram or Facebook to demonstrate a treatment or skincare routine. Engage with your audience by answering their questions in real-time.



Hydrafacial marketing strategy

Esthetician Marketing: Personalized Strategies

Whether you’re shy or outgoing, your marketing strategy should be an authentic reflection of your personality. Embrace what makes you unique and let it shine through your content.

Now for all my more reserved estheticians out there, written content like blog posts or detailed captions can be a fantastic way to share your extensive knowledge without stepping too far out of your comfort zone.

But eventually, I’m going to need to you to step out of that comfort zone!

Use these platforms to share expert tips, and educate your audience with well-researched articles. 

On the other hand, if you’re an extrovert, show OFF your personality through engaging video content and live interactions. Videos are a powerful tool to showcase your energy and approachability.

Consider creating tutorials, behind-the-scenes glimpses of your practice, or even hosting live Q&A sessions where you can interact directly with your audience. These formats allow your enthusiasm and expertise to shine, making you more relatable and building a loyal following.

Remember, the goal is to connect with your audience in a way that feels genuine to you. Whether it’s through the written word or lively video content, let your unique personality drive your marketing strategy.

This authenticity not only attracts clients but also builds a community of followers who feel personally connected to you and your brand.

By aligning your marketing efforts with who you truly are, you’ll create more engaging content and build a more loyal and engaged client base.

Promoting 30 Days of Converting Content Ideas

Feeling stuck on what to post next? We’ve got you covered with our “30 Days of Converting Content” ideas.

This free guide is packed with esthetician post ideas designed to engage your audience and drive appointments. From themed weeks to interactive posts, you’ll never run out of content to share.

Final Thoughts

Remember, the key to successful esthetician marketing is authenticity. Whether you’re sharing tips on social media, showcasing client results, or educating your audience, let your genuine personality shine through. Focus on creating valuable content that resonates with your audience and watch your client base grow.

If you’re ready to take your marketing to the next level, download our “30 Days Of Converting Content” ideas and start seeing the results you deserve.

Let’s make your practice the go-to place for skincare and beauty treatments!



Cheri Cobb