Why Is Patient Experience Important? It Starts at Your Front Desk

Why Is Patient Experience Important? It Starts at Your Front Desk

Why is patient experience so important? Because it decides whether your marketing dollars turn into booked, paying patients before a single treatment happens. For medical aesthetics and wellness practices, patient experience is important starting at the front desk,...
The AI Mistake Aesthetic Practices Are Making Right Now

The AI Mistake Aesthetic Practices Are Making Right Now

The AI mistake aesthetic practices are making that costs trust. I’ll be honest with you. I’m getting tired of every conversation about growing an aesthetic practice turning into a debate about artificial intelligence. Not because AI isn’t useful. It...