Sep 14, 2026 | Blog
Increasing retail sales in an aesthetic practice during Q4 should not mean throwing more products on a shelf and hoping patients buy them. If you’re already seeing patients, running treatments, managing staff, and juggling year-end goals, retail can easily...
Aug 30, 2026 | Blog
As Q4 gets closer, this is the time of year when practice owners start looking at the numbers a little differently. The first half of the year was about testing, trying new campaigns, adding vendors, increasing ad spend, posting more consistently, or finally investing...
Aug 24, 2026 | Blog
Guest Contribution by Audrey Campbell, MPH, Founder of The Audrey Aesthetic I wanted to feature this perspective because the conversation around AI in aesthetics has gotten very surface-level. The problem is not that practices are using AI. The problem is that too...
Aug 20, 2026 | Blog
There is an assumption in medical practice marketing that if you want more patients, the next logical move is to spend more on advertising. Increase the Meta or Google ads budget. Try another lead generation company. Put another offer in front of people and hope this...
Aug 16, 2026 | Blog
I’ve watched medical practices spend more money trying to fix a problem that wasn’t actually a marketing problem. Try another campaign. Hire another company. Switch agencies. Put more money behind something new because more patient acquisition will finally...
