Ready to use Instagram for business the right way?
Do you see your competitor’s businesses killing it on Instagram and now it has you wondering what you’re doing wrong?
Truth is, you’re probably doing the right things, you just need a little guidance.
It can be hard for businesses to stand out on Instagram. Trust me I know. I have a hard time growing my very own account. It’s easier to start a new account than polish an old account.
Marketing is the most important system in every business. As long as you have a solid strategy for your business you will see RESULTS.
Double Your Profit With These 5 Tips on INSTAGRAM TIPS FOR BUSINESSES
1. Brand Your Content Like A Pro
Working with a brand strategist can be quite expensive! If you have it in the budget, please make the investment.
But many of you don’t. And that’s okay. Here is what you should do instead.
Think of your Instagram content as your brick-and-mortar location. It’s the storefront for your products and services. It’s what your viewers see before they decide to spend money with you.
Shouldn’t it be tip-top sharp? Wouldn’t you agree?
If your content or hard to understand, blurry, or all over the place you just lost out on a potential customer.
“Your followers want simplicity and clarity, and they want it fast”
If seeking professional help with your branding is not in the budget, just DIY it. Yes, do it yourself until you can afford a professional.
Visit www.canva.com and pick 3-5 colors that represent your brand. Then pick 2 fonts. Each time you create content use these fonts and colors. Inside Canva you’ll find many resources that can assist you when it comes to branding your Instagram content.
2. Create Relatable Content
What exactly is relatable content?
I get this question all the time.
Have you ever laughed or cried when you saw an Instagram post? Or maybe there was a particular post that made you angry. Or how about an Instagram reel that made you laugh so hard that you started crying?
That’s relatable content. It’s any type of content that strikes an emotion. It made you happy, or even angry.
The more you can get others to relate to you connected the more they will feel connected. People love to feel connected and a part of something!
So create content that people cannot resist! Make it a must that they click through, share, or comment.
The more people can relate to your content the more they will engage with your content. It really is that simple!
3. Include Closed Captions On Your Videos
Most people on the Instagram app are scrolling with the sound off. If you want to increase the chances of your viewers watching your videos from start to finish, include captions when you speak. You can also add closed captions using an app called CapCut.
Something you say might stand out and make the viewers want to increase the volume to hear more. You can add closed captions to your Instagram stories, reels, and even IG TV. You can also use a third-party app.
Here is a list of a few good ones to get you started.
*Mini tutorial on how to add closed captions to your Instagram videos.
4. Instagram Roadmap (FREE download)
Growing a business on Instagram can be time-consuming and hard to keep up with. You spend most of your time running a business and thinking of new ideas. Your Instagram marketing is probably not a priority.
My FREE Instagram Roadmap will help you gain clarity when it comes to your role as a small business owner on Instagram. You can create bomb-ass content, just like your competitors. You got this. I am rooting for you!
Instagram can be the greatest tool in the world for marketing your small business but only if done right. Creating a tailored Instagram strategy for your small business along with these tips will put you on the right track. Don’t forget to grab a FREE copy of my Instagram Roadmap on your way out.
If you are tired of spending hours on the perfect photo to post or editing a video? It’s time to delegate all of your social media tasks and get back to business. Let’s work together.
Goodbye to those days of not knowing what to post. You started your business to serve others.