FOR ESTABLISHED AESTHETIC & WELLNESS PRACTICES
Your practice doesn’t need more marketing. It needs someone to tell you what’s working.
You already have the ads, the SEO company, the social media person, and a CRM nobody fully uses. I connect the dots, so you can see where patients come from, where they slip away, and where your money should go next.
Busy doesn’t always mean profitable.
Your schedule looks full. Your inbox has leads. You’re paying for ads, SEO, software, and someone to post on Instagram. So why doesn’t the revenue match all that activity?
In most practices I work with, the problem isn’t a lack of marketing. It’s what happens between the marketing and the money. A missed call nobody returns. A consult that ends with “let me think about it.” A wonderful patient who never rebooks because nobody followed up.
When nobody is looking at the whole picture, the usual fix is spending more. Another campaign, another agency, another promotion. And the leak stays exactly where it was.
“You may think you need more leads, when your conversion rate is the bigger issue.”
A partnership, not another vendor.
For six months, I look at your practice the way a patient experiences it, from the first search to the third visit. I use your real numbers to show you what’s working, what’s leaking, and what deserves your next dollar.
I don’t replace your SEO company or your social media person. I make sure they’re producing patients. If something is missing, like a videographer or a better follow-up system, I’ll tell you exactly what you need and help you choose the right partner.
IT IS
A six-month strategic partnership
Decisions made from your real numbers
A review of the entire patient journey
Clear direction on what to keep, fix, or stop
IT IS NOT
A social media management package
More posting for the sake of posting
One vendor obsessed with one channel
A promise of overnight results
From $2,997 per month. Six-month commitment, then month to month.
Where patients and revenue slip away.
How patients find you
Search, AI tools, social media, reviews, referrals, and your website. I separate the channels creating real patients from the ones creating noise.
What happens after they reach out
Response time, missed calls, follow-up, and abandoned inquiries. This is usually where the most money is lost.
How the consult feels
From the first phone call through checkout. Patients decide whether they trust you long before treatment starts.
Whether they come back
Rebooking, retention, and referrals. Your existing patients are usually your most underused source of revenue.
By the numbers
Real practices. Real before and after.
LEAD TO CONSULT RATE
17% → 65%
The practice was focused on vanity metrics. We shifted the focus to what happens after someone inquires.
Raleigh, NC · 9 to 10 months
NEW PATIENTS
21 → 55
We started tracking new patients and existing patient inquiries separately, so the practice could see what was actually bringing new people in.
Montgomery, AL · 11 months
REBOOKING RATE
67% → 80%
Rebooking had been flat for the 90 days before we started.
Boca Raton, FL · 9 months
In their own words.
She’s not going to sell you some quick fix or get rich quick scheme. She lived it when she worked in the medical field and now she’s living it running her own business. She KNOWS HER STUFF, and she’s not gonna sugar coat it.
She was fun and yet professional to work with, energetic, organized, and a great communicator. Couldn’t say enough good things about her & her team!
Not only is she extremely knowledgeable and talented, but she is also a pleasure to work with! She’s kindhearted and personable.
I didn’t come to healthcare from marketing. I came to marketing from healthcare.
For 13 years, I worked inside medical offices. I answered the phones, handled billing, supported operations, and sat with patients as a treatment coordinator. I’ve seen a practice from nearly every seat in the building.
Being kind to people was my superpower, and I watched how much that one thing decided whether a patient booked, came back, or sent her friends. That’s why I don’t start with “what should we post?” I start with what happens when a patient calls, books, sits in the consult chair, and decides whether to return.
If that sounds like the conversation your practice needs, I’d love to hear from you.
Cheri
Built for established practices. Not for everyone.
A FIT IF YOU
Run an established med spa, aesthetic, dermatology, plastic surgery, cosmetic dental, or wellness practice
Invest in marketing but can’t say what’s producing patients
Have leads that aren’t turning into booked consults
Want decisions based on numbers, not opinions
NOT A FIT IF YOU
Are just opening, with no patient data yet
Want someone to post on social media for you
Are shopping for the cheapest option or a quick fix
Aren’t willing to share your numbers
Asked & answered
What is patient acquisition strategy for a med spa?
It’s the plan for how a practice attracts, converts, and keeps the right patients. It covers marketing, plus follow-up, consultations, and retention, because that’s where most revenue is won or lost.
How much does The Takeover cost?
The Takeover starts at $2,997 per month with a six-month commitment, then continues month to month with 60 days’ written notice.
Do you replace my marketing agency?
No. I work alongside your existing vendors and show you which ones are producing patients. If you need a new partner, I’ll help you choose one.
Do you work with practices outside Savannah?
Yes. I’m based in Savannah, Georgia, and partner with established practices across the United States.
Do you guarantee new patients?
No. Anyone who guarantees patient numbers without seeing your data is guessing. I promise a clear, data-backed picture of where your patients and revenue are going, and what to change.
High Value Providers is my private room for aesthetic professionals who want to understand why patients trust some providers and price-shop others. Office hours every Monday.
Stop guessing where your patients are going.
If your practice is busy but the numbers don’t match the effort, let’s find out why. The application takes about five minutes, and I read every one myself.